Mindslap Creative hired me to design a responsive landing page for Calroy Health Sciences to promote a new artery support drug called Arterosil. The goal was to create a simple, rewarding user experience to educate doctors about Arterosil and promote sales.
Using the existing style guide and referencing the old site, I designed a branded landing page with simple graphic elements showcasing the features of the drug. The client requested I not use photos of people, so instead I focused on technical illustrations and textures that represented ingredients and chemical compounds.
With bold use of color, simple graphic elements, ample whitespace and clear Calls to Action, the new page provides a great user experience for a clinical audience that isn't necessarily tech savvy.